Buyer's Guide · Variety Comparison

1121 vs Super Basmati vs D-98: Which Variety Should You Import?

A practical comparison to help importers choose the right Pakistani Basmati for their market.

Pakistan's Top Basmati Rice Varieties

Pakistan exports several Basmati rice varieties, each with distinct grain characteristics, aroma profiles and market preferences. The three most commercially significant are 1121 Basmati, Super Basmati and D-98. Understanding the differences between them is essential for any importer looking to source the right product for their specific buyers.

Attribute 1121 Basmati Super Basmati D-98 Basmati
Grain length (raw) 8.35mm+ (world record) 7.0–7.5mm 6.5–7.0mm
Elongation on cooking 2.5× (spectacular) 2.0–2.2× 1.8–2.0×
Aroma Strong, classic Basmati Deepest, most complex Mild, subtle
Texture on cooking Long, separate, firm Soft, tender, fluffy Soft, slightly sticky
Best for Biryani, Gulf food service, visual impact Premium retail, fine dining, diaspora Budget retail, value packs
Top markets Saudi Arabia, UAE, Kuwait, Qatar UK, Canada, Australia, Germany Africa, budget segments
Price tier Premium Highest premium Mid-range

1121 Basmati — The World's Longest Grain

1121 Basmati holds a world record for grain length at 8.35mm+ uncooked, elongating to over 20mm on cooking without sticking. This spectacular visual presentation makes it the dominant variety in Gulf markets where biryani is a staple and presentation matters.

It is available in three grades — Raw, Sella (parboiled) and Steam — giving importers flexibility for different buyer profiles. Sella is the most popular grade in Saudi Arabia and UAE food service. Steam is preferred for premium consumer packs.

Super Basmati — The King of Rice

Super Basmati commands the highest price among all Pakistani Basmati varieties because it offers the most complex aroma profile — often described as floral and slightly nutty — combined with the softest texture on cooking. It is the preferred choice for connoisseurs, premium South Asian grocery retail and fine dining restaurants.

Its dominant markets are the UK, Canada, Australia and Germany — countries with large South Asian diaspora populations who recognise and pay a premium for Super Basmati's eating quality. Private label consumer packs (1kg, 2kg, 5kg) are the most common format.

D-98 Basmati — The Value Option

D-98 is a shorter-grain Basmati variety with a milder aroma. While it does not match 1121 or Super Basmati for aeting quality, it offers very competitive pricing for importers serving budget-conscious markets or blending with other varieties. It is popular in African markets and in regions where Basmati price sensitivity is high.

Which Variety Is Right for Your Market?

  • Gulf food service and restaurant buyers: Choose 1121 Sella. The elongation and firmness makes it ideal for biryani at scale, and Sella's lower breakage reduces waste.
  • European and UK premium retail: Choose Super Basmati Steam in consumer packs. Diaspora shoppers recognise the variety and pay a premium for it.
  • African and budget retail markets: Choose D-98 or 1121 Sella depending on price point. Both offer good value with Basmati quality credentials.
  • Premium restaurant and fine dining: Choose Super Basmati Raw or Steam for the highest eating quality on the plate.

Not Sure Which Variety to Choose?

HAG Commodities exports all three varieties. Tell us your target market and buyer profile — we'll recommend the best fit and send samples within days.